In the last several years, British Airways (BA) has embarked on a North American expansion, made possible, in part, because of their fleet of economical 787 Dreamliners.
It’s the dreaded part of a traveller’s journey – crisscrossing the dateline and multiple time zones, we often struggle with how to sync our internal body clocks with the clock on the wall that seems to have been turned on its head. The fog we experience has a name – a name that brings dread and despair…..jet lag.
Window? Aisle? First row or exit row? Every flier has a preference when it comes to seat selection, especially on a long flight.
Often times, it’s more than just a simple ‘window or aisle’ question, and as most frequent flyers will tell you, there’s a list of criteria that goes into selecting their most favoured seat on a plane.
Yet like anything, a person’s seat preference is a subjective concept. For a variety of reasons, we like the seat that we like based on key personal criteria.